Websites for retail shops
A shop website that brings people in to browse.
Before they make the trip, shoppers want to know whether you carry what they’re after, whether you’re open, and why your shop beats clicking “buy” on a big-box site.
Shopping local is a choice people want to make, but they won’t gamble a trip on it. Your website gives them the confidence to come in:
- Do you have what I’m looking for? The brands, categories and kinds of things you carry, with real photos.
- Are you open, and where are you? Hours, address and parking on every page.
- What’s new? Recent arrivals and seasonal picks that give people a reason to visit this week.
- Why you instead of a big-box store? Your story, your curation and the service only you give.
- Can I give it as a gift or buy online? Gift cards online, and online ordering if it suits you.
How we help shops
- Brand and category pages. Show up when someone searches for a brand you carry plus your town.
- Hours and directions up front. One tap to call, one tap to directions, on every phone.
- Featured products that stay fresh. Easy to update, so the site always matches the shelf.
- Gift cards and an optional store. Online gift cards, and a store sized to your shop if you want one.
- Your story, told well. The reason people choose independent shops, front and center.
20-second self-check
Does your website do these?
Tick everything your current site already does. Each one is something shoppers look for before they visit.
Where to start
Pick the fix that fits your shop.
- $300–600Website tune-upYour site is up, but the hours are stale, photos are blurry or it’s slow on phones.
- $1,200–2,500Full redesignYour shop is beautifully curated, and your website isn’t.
- $1,800–3,000New site from scratchA new shop, a new location, or a first real website beyond social media.
- +$200–500Booking add-onSign-ups for workshops, personal shopping or special orders, right from the site.
- $300–600SEO basicsBrand, category and local groundwork so nearby shoppers find you.
- From $75/moCare plansNew arrivals, events and hours updated for you every month.
Questions
Fair questions.
Do we need a full online store?
Not necessarily. Many shops do best with a site that shows what they carry and gets people in the door, plus gift cards online. If selling online makes sense for you, we’ll connect a store sized to your shop, like Square Online or Shopify.
How do we show up when people search for a brand we carry?
A page for the brands and categories you carry, with your town named naturally, gives search engines something to match. That’s part of SEO basics.
Can featured products be updated often?
Yes. We can set it up so you can swap them yourself, or on a care plan just send photos and a line of text and we’ll post them.
Do you work with shops outside your area?
Yes. We work with businesses across the U.S., entirely remotely.
Free, no-pressure look
Let’s fix your website.
Send us your website address (or your business name, if you don’t have one yet). We’ll take an honest look and tell you what we’d do — and what it would cost.